Dubai’s much awaited shopping-festival kicked off on the 26th of December. The 23rd edition of this month-long Dubai Shopping Festival 2018 piloted a 12-hour sale on the first day, with discounts on already discounted products across the six citywide Majid Al Futtaim Malls.
The 12-hour sale is a unique feature of DSF, which took place from noon to midnight at select outlets throughout the city.
This shopping bonanza will run until January 28th, 2018, complete with retail promotions, pop-up fashion shows, mega sales, opportunities to win prizes – from luxury cars to gold and cash prizes – and firework displays.
Throughout the festival, there will be 36 fireworks nights, set to be in different beautiful locations across Dubai such as Al Seef, La Mer, and The Beach. This years audience will get a chance to enjoy a host of exclusive offers, special promos, and themed entertainment shows as well as spectacular pyrotechnic displays which will light up the skies over the city.
Shoppers also get a chance to buy items from emerging designers and learn celebrity makeup tips and tricks at The Market OTB at Burj Park. Here, more than 80 local as well as international emerging brands will be available in a fresh outdoor environment. You can also grab a book and chill out in the sun at Park Central, or catch the latest documentary in the pop-up cinema.
A whole line of concerts will also be held, featuring international and regional stars, preparing to keep residents and tourists entertained. Other than that, a range of free-to-attend family-friendly activities in malls, and retail activities themed under beauty and perfume, gold and jewelry, and apparel and fashion platforms will also be held throughout the month. So, don’t miss your chance to shop at one of the best shopping festivals in the world if you’re visiting Dubai!
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